Shifting Travel Trends: The Demand for Personalization
Nashville, TN | November 19, 2024 - As travel trends in the United States continue to shift towards more ‘authentic experiences’, there's growing pressure among tourism agencies and visitor bureaus to innovate and offer personalized and meaningful travel experiences. Biggest Goal, an innovative workflow automation company formerly known as Workday Ninja, has responded to this demand with its release of the Travel Neighborhood Guide—a free AI-powered tool that delivers customized, hyperlocal itineraries in under five minutes.
Designed with the modern traveler in mind to aid local tourism services, the Travel Neighborhood Guide leverages advanced automation and AI technology to generate bespoke travel plans based on preferences, interests, and lifestyles. This tool provides local tourism agencies a unique opportunity to integrate a personalized itinerary generator into their systems, enhancing the services they offer to visitors and newcomers alike.
"The Travel Neighborhood Guide can easily be incorporated into any agency's website or internal system, enabling tourism professionals to deliver customized itineraries that highlight the best local experiences—whether it’s historic landmarks, local eateries, or hidden gems known only to the locals," said Alane Boyd, Co-founder of Biggest Goal. “It’s designed for agencies looking to add value and authenticity to the experiences they provide.”
The Travel Neighborhood Guide Tool, provides accurate and personalized itineraries under 5 minutes by answering 4-5 questions
Shifting Travel Trends: The Demand for Personalization
According to McKinsey, while both local and international tourism have returned to near-2019 levels, the mindset of travelers has evolved. Approximately 40% of U.S. respondents are more willing to invest in immersive and authentic experiences, prioritizing local culture over traditional tourist attractions. The demand for cookie-cutter itineraries has diminished, with personalized, tailor-made journeys becoming the new standard for discerning travelers.
With the Travel Neighborhood Guide, destination providers and visitor bureaus can provide tailored, hyperlocal itineraries that cater to these desires, positioning themselves as invaluable resources for tourists.
An automation can be triggered to send the lead (name and email address) to your email marketing campaign and any other campaigns you'd want it added to. "This is a seamless process that adds value to the traveler and creates no additional work for the business," Boyd describes.
A sample personalized neighborhood itinerary of New York
“As travelers become more demanding in their need for authentic, personalized experiences, AI tools like the Travel Neighborhood Guide are essential for addressing these expectations,” says Micah Johnson, co-founder of Workday Ninja. “It’s more than just a tool for travelers—it’s an asset for the industry, allowing local tourism agencies to deliver customized, meaningful itineraries that align with each client’s preferences.”
The Travel Neighborhood Guide can be customized for local visitor bureaus and tourism centers, which allows for a faster and personalized web or app experience for their clients. Workday Ninja has also expanded the platforms on which the itinerary reports can be received in minutes—from email to text messaging.
Local visitor bureaus can use a customized Travel Neighborhood Guide to offer faster, more personalized itineraries on their "Plan Your Visit" pages, while simultaneously generating leads by capturing visitor information.
As more travelers seek personalized experiences, this powerful tool offers a timely solution that uses the power of AI to provide itineraries that go beyond the surface of popular destinations, making it easier than ever to create meaningful connections on the road.
Experience the Travel Neighborhood Guide for yourself by clicking here. Customization includes branding, design, questions asked, categories displayed in the guide, automation sequences triggered upon submitted forms, and much more!
Contact Biggest Goal to create your own branded travel guide for:
- ‘Plan Your Trip’ lead generation on your website
- QR Codes in the visitor center
- QR Codes at partner locations
- LinkedIn social ad campaigns, and other digital campaigns
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About Biggest Goal
Biggest Goal, formerly Workday Ninja– transforms how teams sell, market, and execute through AI-powered automation. We help businesses turn prospects into customers by creating personalized sales and marketing materials at scale. Our platform enables teams to automate everything from sales proposals to marketing campaigns, allowing companies to maximize efficiency without scaling headcount. By turning data into actionable sales and marketing materials, we empower organizations to spend less time on manual tasks and more time on strategic growth.For more information, visit https://www.biggestgoal.ai/
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Contact: Biggest Goal
Email: alane@bgboco.com
Website: https://www.biggestgoal.ai/
Meet the Co-Founders of Biggest Goal and Automate Your Agency
Alane Boyd is a visionary leader and serial entrepreneur with two successful SaaS exits under her belt. Recognized as a Top Leader under 40 and a finalist for Top Companies to Watch in 2021, Alane's expertise spans operations, sales, marketing, and technical skills. A published author and a mentor to many, she is passionate about impact-driven, result-oriented leadership.
Micah Johnson is an accomplished entrepreneur and advisor, known for his ability to bridge the gap between business requirements and technical execution. With a knack for identifying system gaps and implementing solutions, Micah has been recognized as a Top Leader under 30 and has significantly contributed to scaling businesses for large brands and manufacturers across the US.