Biggest Goal Name Change

The company formerly known as BGBO Co and Workday Ninja announces its new name as Biggest Goal.
Published on
December 12, 2024

FOR IMMEDIATE RELEASE

Biggest Goal Emerges as New Identity for BGBO Co and Workday Ninja

Boulder, CO — Today, the company formerly known as BGBO Co and Workday Ninja announces its new name as Biggest Goal, reflecting its foundational mission and values. This strategic rebranding reinforces the company's commitment to helping clients overcome obstacles and achieve their most ambitious objectives.

"Our new name, Biggest Goal, directly connects to our company's original vision," said Alane Boyd, Co-CEO. "It represents our heritage and our promise to clients—helping them tackle their biggest challenges and reach their most significant goals."

The rebranding comes as a natural evolution for the company. While the previous names served their purpose, Biggest Goal better articulates the company's mission and eliminates potential market confusion. This change affects only the company's name; all operations, team members, and leadership remain unchanged.

Apart from its services in project management systems and workflow automation, Workday Ninja—now Biggest Goal—is also known for its automation tools, like Willy the Workflow Generator and the AI-powered Neighborhood Guide. 


“Biggest Goal is more than a name—it’s a mindset,” said Micah Johnson, Co-CEO. “It’s about inspiring bold moves and delivering the tools to turn aspirations into achievements.”

Clients can expect the same high-quality service and dedicated support they've come to trust, now under a name that better reflects the company's core purpose and values.

For more information about Biggest Goal, please visit biggestgoal.ai or contact: Alane Boyd alane@bgboco.com

About Biggest Goal

Biggest Goal transforms how teams sell, market, and execute through AI-powered automation. We help businesses turn prospects into customers by creating personalized sales and marketing materials at scale. Our platform enables teams to automate everything from sales proposals to marketing campaigns, allowing companies to maximize efficiency without scaling headcount. By turning data into actionable sales and marketing materials, we empower organizations to spend less time on manual tasks and more time on strategic growth.

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